About Us

TEn insurance services was incorporated during 2004 and launched in February 2005.  Founded and developed by three Insurance Professionals and one technologist, who combine between them over 125 years of market experience.

The initial targets for TEn are as follows:-

  • to establish itself with 10 ARs in 2005
  • to increase to 25+ by 2007
  • to add 15+ pa thereafter
  • and not to stop there!

TEn plans to grow its core business organically; but rapidly and with an underlying philosophy that for small businesses to prosper and survive, it takes a big business to care for them.

As our network of Appointed Representatives grows, then TEn will expand into regional centres to better support the local brokers with whom the clients do business.

In many ways TEn is heading in the opposite direction to the rest of the broker market; which is pulling back into regional or/and national centres from which to ‘look after’ their clients.


According to TEn director, James Sharp:-

“As a group of people, we have all had successful careers - one way or another - by starting out at grassroots level and building up.  We find it now rather depressing that our industry makes that process so difficult for small businesses.

About TEn insurance services

If we were to admit to a Mission Statement, it would have to be that we seek to enable the next generation of entrepreneurs to build-up broking businesses, as people did 25 years ago.  Obviously, the model has to be tweaked a little to reflect the fact that the world has changed.

Our point is... the world may have changed, but the essence of what motivates people to succeed has not... given half a chance”.

The Directors

David Pearce

TEn is fortunate to have David as its non executive Chairman, given his 40 years of experience in the industry and his extensive network of relationships across the whole of the insurance market.

David’s career highlights include the following:-

  • Director of Sales & Marketing for HHH
  • Managing Director of Premium Search
  • CEO of Peoples Choice
Kedric Rhodes

Kedric started his own brokerage in 1971, Sceptre Insurance Services, which was ultimately sold to Country Mutual in 2000.  Subsequently, Kedric became Broking Manager for Country Mutual and as such responsible for insurer relationships and broking policy for the group.

Kedric is also an IIB Director and a Non Executive Director of Insurance Compliance Services Ltd.

Malcolm Lee

Malcolm joined Eagle Star as an Inspector in 1970, becoming a Senior Inspector in 1976.  He moved to Sceptre in 1982, subsequently rising to the position of Director and Shareholder.

Malcolm was appointed an IIBRC Councillor in 2000 and remained as such until January 2005, when the FSA assumed regulatory responsibilities.

James Sharp

James joined software house Sectornet in 1986 and progressed to become Business Development Director & General Manager.

James was the originator of the Broker market’s first ASP service in 1994 and the subsequent development of various ‘network centric’ services.

Gordon Coles

Gordon has accumulated almost 40 years experience in the London Market, many of them at Senior Broker and/or Divisional Director level with a variety of companies including; Furness Houlder, Bain Clarkson, Lowndes Lambert and ARB International.

Further Information

TEn Insurance Services Ltd
Walton Lodge
Walton Street
Aylesbury
Buckinghamshire
HP21 7QY England
Tel: +44 (0)1296 390800
Fax: +44 (0)8700 941863


© TEn Insurance Services 2007